The Cost of Content

The Cost of Content

What does it cost to produce content?

It may not be immediately apparent that a writer or social media content creator has any costs. Don’t they just post stuff online? Anyone can do that.

In some ways that is true. Even someone who has no money could, technically, use a computer at a public library and a free email address and free social media account to post things online. 

However, if we aren’t eager to operate under those conditions, we shouldn’t expect that of one another. In fact, we should want it to be easy for others to use their voice and share their message. And we should be excited when other adoptees produce excellent content that shows off their skills.

Let’s walk through some of the costs that we forget really do matter. We’ll use social media content creators as an example, because they’re “easy to pick on”. 

First, there are tangible resources

…like computers or laptops, smartphones, home internet and any number of other supporting items like graphic design software, HD cameras, ring lights, etc. If the end product that shows up online is professional looking and eye-catching, then some quality tools were used.

Second, there are hard skills

…like the ability to write in a compelling way, to take good photos or design eye-catching graphics. These are things anyone can learn. When someone does this well it’s because they have put the time in to gain that skill set. That has value too.

Just because we're adopted doesn't mean we can write, speak or answer questions about it. It takes time and skill to provide that service.

Third, is all the experience and education.

For adoptees, that includes our personal stories as well as the work we’ve done to learn how to articulate our experiences, to make sense of them, and then be able to communicate that through our chosen medium in a way that captures our audience. 

Typically, when we think of the value of an adoptee’s work and what they should or shouldn’t get paid, we only think about the third thing; experience and education. Yet none of their experience and education can benefit anyone until it is communicated via those tangible resources and hard skills.

We’re paying to be heard.

Many adoptee content creators are not only making content that is free to others, but they are paying out of their own pocket order to create that content.

That means they squeeze content creation in between their other necessary responsibilities like their day job that pays for their rent and grocery bill, as well as everything else mentioned above.

This is not sustainable. Finding a way to financially support your work as an adoptee creator and influencer is vital to your being able to continue doing what you’re passionate about in the long run.

Think of it this way:

Have you benefited from an adoptee’s content?

Have you ever read another adoptee’s words and suddenly had a breakthrough in your own healing journey? 

Would it make you happy to know that the adoptee who helped you was sacrificing their own mental health and financial freedoms in order to write what they wrote?

No. At least, it really shouldn’t.

No one should need to harm themselves in order to help someone else. 

Fair compensation is about sustainable creation.

We want adoptee creatives and influencers to find healing and growth by doing the work they’re doing. That means you can not be continually operating out of a psychological or financial deficit.